What’s an expensive airflow problem?
Any problem that is costing you money is an expensive problem to have. A problem that is costing you money & has it’s roots in your product’s airflow is an expensive airflow problem.
If you have airflow problems that are reducing sales or turning off prospects then these problems can become very expensive, very quickly. Do any of these scenarios sound familiar?
Your competitors have a performance advantage that you just can’t match
Are you losing sales to your competitors because they’re more fuel efficient, more compact, more flexible, more powerful, cheaper? Are they demonstrably better in an area that your customers care about?
Previously-loyal customers are switching to your competitors at renewal time
Do you have a product upgrade for your current customers to purchase when the time comes? A new version of your product that lowers their total cost of ownership or increases performance. Or have you taken your foot off the innovation gas pedal and been overtaken by your competitors?
Your margins are tighter than they should be
Do you have an airflow problem that forces you to specify bigger, more expensive, margin-eating, off-the-shelf units than you otherwise should? Or worse, are you forced to commission custom parts because the cheaper stock components just can’t provide the performance to overcome your airflow problems?
You’re being out marketed
Do your competitors have a product development story that is resonating with your customers? Even worse, are they just making it look like they know what they’re doing? Does their latest product marketing have more spin than a Federer drop shot? Are you missing out on sales by not having a comeback?
What would your business look like without these problems?
What if you could you increase revenue, profit and customer retention by finding & fixing your expensive airflow problems? If these problems magically just went away could you & your team:
- Close more sales by reducing your prospect’s objections that you don’t match up against your competitors.
- Boost customer retention by offering existing customers a retro-fit package that fixes their airflow problems (more performance &/or lower cost of ownership) without them having to switch to a competitor.
- Charge more for your premium, innovative, market-leading (insert other customer-desirable adjective here) product that outperforms everything else out there.
- Boost your margins by ditching expensive custom-spec components or reducing the size (& cost) of your fans/blowers/chillers/heaters etc by improving your airflow efficiency.
- Reduce costly breakdowns, avoid returns, extend maintenance intervals or offer longer warranties by reducing the unnecessary aerodynamic loads on your products.
- Increase the number of leads you currently generate from your marketing spend by including your new-found performance in future campaigns.
If you re-established yourself as the market leader in your space, could you pull off a double-whammy? Increasing your sales and justifying premium prices.
Isn’t it time to find & fix these problems?
You already suspect that you have an expensive airflow problem. You also suspect that it’s time to do something about it and stem the lost revenue. What’s stopping you? Are you missing an ingredient?
Are you’re out of resources? — you’ve found the problem but you’re lacking the resources needed to fix it. Perhaps you’re short on people? Maybe you’re short on the tools? Maybe you’re just short of the skills & tactics needed to get your airflow problem fixed?
Are you out of time? — is there an impending event that your airflow problems need to fixed by? Maybe there’s an upcoming trade show, or product launch just around the corner? Perhaps you’re just tired of conceding sales to your competitors on account of your airflow problems? This needs fixing now.
Are you out of luck? — have your competitors out manoeuvred you? Maybe they managed to get design protection on their latest product & now you’re struggling to get near their performance without infringing their protection?
Are you out of ideas? — maybe you’ve thrown everything you’ve got at it and the problem just won’t budge. You’ve tried everything you can think of to fix the problem and you haven’t been able to make a difference?
How I can help
Choosing to find & fix your airflow problems can be a difficult decision to make. How do you know that you’re making a big enough impact? Will you be able to demonstrate that you’re better off than you were and (ideally) that you’re now better than the rest?
I spend time understanding your business and your products in order to find the airflow problems that are costing you money. I then use my experience troubleshooting aerodynamic problems and my airflow simulation tools to help you fix that problem. By working together we come up with the solutions that have the biggest impact on your business.
In short, I help you de-risk the decision to change your product. I increase the chances of a change being beneficial & I keep you moving towards a solution that will improve your bottom line.
Who is a good fit for this?
If this list describes you, then we’d probably work well together:
- You make stuff — it’s much easier to fix problems with your own products as opposed to fixing other people’s deficiencies;
- You have a product whose performance is heavily influenced by airflow or where airflow contributes significantly to the running costs;
- You’re comfortable with ideas “not invented here” and are open to receiving constructive advice;
- You’re committed to take action on what we find. You want to make this more than just a science project.
How I work
Projects start with a in-depth discovery call (via web or phone) where we dig into exactly what your business looks like now:
- What’s the problem as you see it?
- How does is it impact your business goals?
- What are the underlying business problems that we’re trying to solve by fixing your airflow problem?
- How can we deliver a positive return on your investment?
- Could we indirectly help any other business goals by fixing your airflow problem?
- What could your business look like when we’ve fixed your airflow problems?
I turn this into actionable, honest and specific recommendations for how we could fix your expensive airflow problems together, including:
- the problem as I see it;
- your immediate next step & a plan of attack for solving your problem;
- any quick wins that I might have spotted;
- software, tools & tactics that I think you would benefit from adopting;
- changes to your workflow / design process that you should consider to avoid future problems.
Are you ready to find & fix your expensive airflow problem?
Just click the big Book Your Discovery Call button and hop over to the contact form. You can send me your details and tell me a little about your problem.
Book Your Discovery Call
We’ll schedule a good time to talk & get things moving.
But what if you aren’t quite ready yet? Do you have a specific question that I haven’t answered yet? Go ahead & click the button anyway & drop me your questions via the form. Choose a quick (~15min) call & I’ll do my best to answer you questions directly.
Who are you?
Fair question — I’m Robin, an aerodynamics consultant with my 10,000-hour consulting badge. I’ve spent the last 10 years delivering aerodynamic consulting projects across various sectors and in various settings, from Formula One to Academia to consultancies. More recently I’ve been working on my own account building my own in-house aerodynamics simulation platform, CFD Engine, to help me efficiently deliver projects like yours.
I spent the five years prior to that getting a PhD in this stuff so that I can have those “yes, but you’re not a real Doctor” conversations when I meet new people.
Who says good things about you?
Here are a few generous souls, saying nice things about work I’ve done with them:
Simon Smart, founder of Drag2Zero and all-round bicycle aerodynamics expert, discussing his work with us over the last 4 years:
“Our initial expectation was of CFD Engine, was as a cost-effective external service provider that can give affordable simulation data. Our actual experience far exceeded that. I think that the working relationship is as good as one could expect from an in-house resource, and far beyond what was expected from a service provider. Robin has shown a high level of understanding of our specific engineering problems (something you would only expect from in-house engineers) whilst also drawing on parallels from other sectors. So it really has been the best of both worlds.”
Terje Lade, innovator behind Vindskip®, a hybrid eco-efficient shipping vessel powered by the wind and liquefied natural gas.
“As one of CFD Engine’s first customers I must admit that I was concerned about a lack of references and testimonials from past clients. We have a unique design, vision and problem set with Vindskip® and I wasn’t sure how we would be served by Robin. Working together over 2 years I have found Robin to be extremely targeted in his approach to developing the Vindskip® whilst remaining flexible and responsive. It always seems that our needs come first. Consistently delivering on time and within budget is also nice to have too.”
Carl Faux, racecar designer discussing the development of the championship-winning 2014 MG6 British Touring Car:
“I’ve used aerodynamic simulation (CFD) in the development of many previous race cars and I knew the potential pitfalls of delivering useful results on such a complex model, even for a large consultancy. Robin surpassed my expectations, delivering above and beyond, particularly in terms of our return on investment. The analysis he provided helped us to pin down the cost–benefit of different design decisions - that probably saved us £80,000 in manufacturing costs alone.”
“Having Robin handling the aero simulation felt like having an additional string to our collective bow, feeling integrated with our company. No problem or request ever seemed to be an issue to get resolved. Think dog-with-a-bone and you’ll get the idea.”
Mike Butler, Structural Engineer at Hoard-It discussing the analysis of their novel, free-standing hoarding system.
“Our experience with CFD Engine exceeded our expectations. Robin was much more patient than expected. There seemed a genuine desire to satisfy our needs rather than rush through the project with the sole aim of getting it finished. He took a real interest in the details of our project, even though it was fairly unique compared to the majority of other projects. The time and effort that went into providing us with meaningful and useful information was very impressive.”
If you got this far then you most likely have a question that I haven’t answered. Click the big button, hop over to the contact form & share it with me. We can arrange a quick chat & I’ll do my best to answer your question in person.
Book Your Call
P.S. If you’ve read this far — but aren’t ready to book — then why not subscribe to my newsletter? I send my thoughts on finding & fixing expensive airflow problems plus using aero simulation to make better products couple of times per month. Subscribers get them before they get published anywhere else — for free.